Many small business owners think that outsourcing the job is a waste of money because anyone can do it. And, they’re right. The platforms and interfaces of the most powerful networks are designed to be stupid simple so that anyone can use them. Posting a tweet, updating a status, and repinning is all easy to do.
If all you’re doing is sending out information, pimping your products, and talking about yourself, you’re making a crucial mistake. Social media is more about engagement than anything else. Having conversations with your customers is what will establish brand loyalty and retention.
And, for a small business owner, that’s not as easy to do. Trolling the various networks looking for comments is time consuming. Factor in seeking opportunities to discuss your brand and make a new connection, you could spend hours of your days, nights, and weekends working at it.
With all the other hats small business owners are forced to wear, managing social media correctly is not only a severe challenge but also a true liability to the rest of your business.
Social media management is a full-time job and requires endless amounts of time and patience to do it right. Stop wasting your precious time doing it incorrectly and invest in someone who can do it efficiently and effectively.