Over a year ago, Dave Goldberg,...
Most people know nothing about selling or getting noticed in a world where there are about 10 widgets for every...
Let’s be honest for a second.
Small businesses have sucky websites.
There, I said it.
it’s easy to understand why, too. They don’t have a ton of money to invest in one and they don’t need an uber-complex one either. Those two things combined equal a stale, rigid site with few pages and zero creativity. More often than not, it should just be the who, what, when, where, why, and how. And, coverings those bases isn’t all that jazzy, sexy, or fun.
But, when said small business hires you to inject those things (jazz, sex, fun, creativity, etc) into their brand via social media there can be a sort of disconnect between the two products.
Here’s what will separate you from the other guys. Take the initiative. Find out who the web designer is, ask what their management/update parameters are, and impart your wisdom to help close the gap between the two.
Recently, I got with a web guy only to get the html color codes (to use in my photos, collages, newsletter styling, etc) from the page and to asked him to sprinkle a bit of copy (which I wrote verbatim) around about their Facebook page and new newsletter. Total time of work for me: 5 minutes. Total time or work for web guy: 30 minutes. Total time of work for business owner to deal with marrying the two objectives together: 0 minutes. Everyone wins and you look like a rockstar, go-getter to your new clients. What’s better than that?
The best advice I can give to anyone in any industry in any position is to get over yourself and just do what it takes to get your job done as best as possible. If this means going out of your way to work with someone else…go for it. It really will help you and your client shine!
LinkedIn announced yesterday that as of today (thanks for the short notice!) we’d all be getting new profiles. Exciting stuff. I always love when networks roll out redesigns. Not only are they, for the most part, cleaner and easier to use but it also allows me to use the site in ways I hadn’t before.
LinkedIn’s new profiles are no exception. On first look, they are a lot more visual. Tons of imagery was added including logo thumbnails of companies you’ve worked for and groups you belong to. They also created some cute little icons to represent each category (skills and expertise, education, etc.) But, the one visual element that stands out is the integration of a bubble graph to illustrate your network in a whole new way.
For me, this is the best new element of the new LinkedIn profiles because, as I indicated before, it allows me to use the site in a way I hadn’t before. You can search your network via company, industry, location, or school. When you choose a selection a bubble graph appears with the largest subgroup in the middle and other subgroups around that one.
When I click industry, a large circle with 47 appears and nine smaller circles appear around that. As I hover, I discover that 47 people in my network are in the Marketing and Advertising industry, 18 are in real estate, and 11 are in law practice. Who knew?
Unfortunately, that’s where it ends. I would have loved to be able to click the bubble and see a list of those connections. (Anyone at LinkedIn listening??)
All in all, it’s a decent roll out if only from a design standpoint. LinkedIn has come a long way in making their site easier on the eyes and less corporate stuffy while maintaining a professional feel. This is another step in that direction.
There seems to be a gift guide out there for everyone on your Christmas list. I’m joining the party with my own version for the Social Media savant in your life.